Campaign Targeting

Some campaigns can be displayed to all visitors but some campaigns will be displayed only to website visitors who fulfill some particular condition(s).

Conditions which need to be met so Lite Ad Server serve ads from campaigns are called Campaign Targeting.

So campaign targeting specifies on which conditions creatives of campaign will be displayed.

Lite Ad Server supports following targeting attributes for ad serving:

  • Country
  • Region
  • City
  • Device Type
  • Connection Type
  • Operator/Carrier
  • Browser
  • Operating System